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So a diverse range of brands have opportunities to reach this audience using the platform, and to truly resonate brands should empower the people they’re speaking to.ĭiscord doesn’t run ads, instead making its money through a subscription tier. Something also unique to users is that they’re an adventurous group, driven to challenge themselves, and take risks. Compared to other Gen Z males, for example, Discord users are less interested in things like celebrity news, and much more interested in things like board games or computers. Marketers should be careful not to treat Gen Z males and Discord users as one in the same. Taking a closer look at Discord users’ interests, the most distinctive ones center around gaming and technology, but they’re also drawn toward the arts, sports, and science. Gen Z are also keen for brands to be young and trendy, and while being on Discord might give brands a certain kudos, they should be aware of what makes the platform unique. Our recent research on this generation discovered how light-hearted and humorous content is likely to be a winner. They’re relatively evenly distributed around the world, but the app is most popular in Latin and North America.īearing this in mind, any events or content posted on Discord should appeal to a Gen Z audience. Shining a light on Discord usersĭiscord users are most likely to be Gen Z males. While most discussions on Discord are related to gaming, there’s a variety of other topics on there, whether it’s self-improvement, cat memes, or just meeting new people and making friends.Īlthough the platform started out as an app for gamers, there’s a big opportunity here for non-gaming brands to enter the space and reap the benefits. And they can also leverage Discord’s strength at bringing people together for live events They’re focused on different topics, so there may be private servers which users can join with friends, or public servers that might focus on a specific game or topic.īrands typically get involved by creating their own servers, or partnering with a pre-existing one. The platform provides gamers with ways to find each other, coordinate, and chat – either through video, voice chat, or text.ĭiscord members can join different “servers” these are the spaces on the platform made by different communities or groups. But our data has allowed us to dig deeper on Discord users, and shine a light on who they are and how brands can engage with them.įor starters, what is Discord and why do people use it? A closer look at the platformĭiscord is a chat app, similar to Skype or Slack, but it was initially geared toward, and became popular among, gamers. This has led marketers to wonder why and how they might use it to reach their consumers. However, as Discord is such a closed platform (most of the time you need an invitation to join a server), there’s not a lot of research out there.
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And at the end of 2020, it raised $100 million at a $7 billion valuation, putting it on par with Reddit. The growth of gaming in the last two years has boosted Discord, increasing its user count by 13% in the last year – the 3rd biggest social app growth for 2021.
#DOWNLOAD DISCORD APP ANDROID#
On your Android phone, you receive Discord updates via the Google Play Store.If you enjoyed a few games of Among Us during the pandemic, chances are you downloaded Discord as well, sharing your theories and coordinating your in-game movements over voice chat.
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Use the downloaded file to install the updated Discord app on your computer.
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There, under “Linux,” select Download > DEB for Debian-based distributions or tar.gz for others. To do that, open a web browser on your computer and launch the Discord download site. If you never get updates this way, though, you can try downloading the latest version of the app from its official site.
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On a Linux computer, you can update Discord just like on Windows and Mac by closing and reopening the app, described above. But, note that the updates will only be installed when you close and reopen Discord. On a related note, if you wish to check for updates while Discord is running, press Ctrl+R (Windows) or Command+R (Mac) to check for updates. You are now running the latest version of Discord on your computer. If an update is available, it will download and install it for you.Īnd that’s it. When Discord opens, it will automatically check for new updates.
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